Launching LYEC Solutions from zero
Brand voice, content pillars and a lifestyle + UGC strategy for a brand with no audience, no presence and no content.
270K+views on a single post, 2 months after launch
The goal
Launch a new seamless-innerwear brand and attract its target market fast.
What we did
- Content strategy
- Brand launch: brand voice and content pillars
- Lifestyle and UGC content strategy
Results
- 270K+ views on a single post within 2 months
- 900+ followers from a single post
- Full content system built at launch