Meet Josie Karimi.
Founder of Aila Content Agency, a content and social media agency serving businesses, brands and creators across Kenya.
Her story
Josie Karimi is a social media strategist and manager, and the founder and Managing Director of Aila Content Agency.
She built Aila around one idea: creative work should be strategy-first. Her team builds brand presence that attracts the right audience, nurtures trust and drives action, from launching LYEC Solutions with no audience at all, to tripling the following of Nairobi's premium baby shop Baby Wow Wow, to helping an e-commerce skincare client hit a six-month revenue goal in three months.
Today Aila works with growth-focused brands across beauty, fashion, retail, education, fitness, real estate and agriculture, in Kenya and the UK.
Aila Content Agency is a growth-focused digital marketing agency helping brands turn visibility into measurable business growth. We combine strategy, content, AI, data and digital systems to help businesses attract the right audience and convert attention into revenue.
Every engagement is tailored to the business. We take time to understand its goals, customers, offers, market and existing performance before recommending what to create or where to show up. This allows us to develop strategies shaped by insight, not assumptions or trends.
Through strategic content, social media management, paid advertising and digital solutions, we build connected marketing systems designed to help you reach your marketing and revenue goals.
- Name
- Josie Karimi
- Role
- Founder & Managing Director
- Based
- Nairobi, Kenya · working with brands in Kenya and the UK
- +254 769 400 136
How we work
A clear process, from first conversation to measurable progress.
- Understand. Your goals, customers, offers, market and current performance, before we recommend anything.
- Position. Brand messaging, content pillars and a clear plan for where to show up.
- Create. Photo, video and graphics produced in-house, built for performance on every platform.
- Run. Organic and paid working together, with feed management, engagement and campaigns.
- Report. Monthly reporting and growth tracking, so every decision is grounded in real data.
Companies we've worked with
Who we work with
What we hold to
- Proactive partnership. We lead with ownership, clarity and structure, so you can focus on scaling while we manage your content ecosystem.
- Strategy-led direction. We define what matters based on business goals, audience insight, real data and positioning, then execute with intention.
- Clear brand alignment. Your content reflects your brand voice, values and long-term vision.
- Emotion-led storytelling. Content that builds trust, connection and relevance, because people buy from brands they feel aligned with.
- Performance-oriented thinking. Every piece of content has a purpose: awareness, trust-building, conversion or retention.
“Hiring Aila Content Agency as our Marketing Partner has been a game changer. Their ability to create engaging content, coupled with strategic insights, has transformed how we connect with our audience.”Grace Nderitu, CEO, Baby Wow Wow (Kenya)
“Working with Aila Content Agency is one of the best investments I've made. They've made running my socials completely seamless, handling the scripting, editing, and everything in between. I just send the content, and they handle the rest.”Chris Gaskin, CEO, Energymill Shipley (UK)