Positioning Baby Wow Wow as Nairobi's go-to premium baby shop
A complete content ecosystem that tripled the brand's following and set a premium identity.
13K → 39Kfollowers, and 2M+ views on one post
The goal
Build a content ecosystem from the ground up and position Baby Wow Wow as Nairobi's go-to premium baby shop.
What we did
- Social media management
- Full content system: lifestyle storytelling, product showcases, high-retention video
- Gift bundle packaging and curated product sets
- Personalised gifting experience
Results
- Following tripled from 13K to 39K
- 2M+ views on a single post
- 3,000+ TikTok followers from one post
- 848% reach increase
Grace Nderitu, CEO, Baby Wow Wow (Kenya)Hiring Aila Content Agency as our Marketing Partner has been a game changer. Their ability to create engaging content, coupled with strategic insights, has transformed how we connect with our audience.
